TIME and Statista Release Brand Rankings by Generation
TIME and Statista have released their "America's Best Brands, According to Each Generation" rankings, based on surveys of over 33,000 Americans across Baby Boomers, Gen X, Millennials, and Gen Z. The analysis evaluated brands based on user experience, customer service,…
Sioux Falls, SD, October 28, 2026 —
TIME and Statista have released a set of rankings titled America’s Best Brands, According to Each Generation, drawing on surveys of more than 33,000 Americans. The analysis covers Baby Boomers, Generation X, Millennials and Generation Z, and assessed brands using four stated criteria: user experience, customer service, reputation for quality and likelihood of recommendation.
The release describes a generation-by-generation approach to evaluating brands, but the information provided does not identify which brands ranked highest or provide scores, placements or comparisons among the age groups. It also does not specify when the surveys were conducted, how respondents were selected, or how the four measures were weighted in calculating the rankings.
As a result, the available summary establishes the scale and broad methodology of the project, but not its specific findings. It does not say whether the same brands appeared prominently across multiple generations, or whether preferences differed substantially between groups. No individual brand results or respondent comments were included in the information provided.
The rankings rely on respondents’ assessments across experience, service, quality reputation and recommendation likelihood. Those measures offer several dimensions for comparing consumer views, though the release details available here do not explain the survey questions or how responses were translated into a final ranking.
Further information about the ranked brands, survey field dates and methodology was not provided in the summary. Without those details, the findings cannot be independently described beyond the stated categories, audience groups and evaluation criteria.
Story summarized from the original created by TIME Staff on time.com, see more information here.
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