The Agency Partners With Smartify Media to Extend Its Brand Through Premium Digital Out-of-Home Media

MIAMI, FL, October 1, 2026 (EZ Newswire) — Smartify Media (“Smartify”), a premium digital out-of-home (DOOH) and retail media network operating across more than 40 U.S. markets, launched a new partnership with The Agency, the global luxury real estate brokerage founded in Beverly Hills. 

Through the partnership, select offices of The Agency will join Smartify’s national digital out-of-home advertising network, transforming brokerage storefronts into connected digital environments where listings, brand content, and synergistic premium brand advertising can be managed dynamically. Smartify has launched in The Agency offices in La Jolla, Malibu, Berkeley, and Healdsburg, CA with more locations coming soon.

“At The Agency, we’ve built our reputation on representing extraordinary properties and delivering best-in-class marketing to our agents and clients,” said Rainy Hake Austin, President of The Agency. “Our partnership with Smartify allows us to bring that standard to life inside our offices, where digital environments showcase our listings and corporate campaigns with the sophistication our brand demands. This partnership reflects our continued investment in the tools and technology that set our agents apart, allowing them to better market their business and connect with clients.”

Digital screens deployed at participating The Agency locations will enable agents and teams to update listings and brand content in real time, replacing traditional static signage with dynamic, always-current messaging. The same infrastructure can also create new advertising inventory within premium brokerage environments, providing participating offices with an opportunity to generate synergistic premium media revenue from their physical locations.

For agents, Smartify also extends visibility beyond the brokerage office across the entire Smartify network through Smartify REAL™ — Real Estate. Real World.™, a program that brings real estate marketing into the physical environments where consumers spend their everyday lives. Content marketed on a brokerage screen can also be distributed across Smartify’s broader network, including retail and lifestyle destinations, shopping centers, EV charging displays, kiosks, neighborhood storefronts, and other high-traffic environments — giving agents the ability to extend their presence and reach defined audiences in the real world.

“The Agency has built one of the most distinctive and globally recognized brands in luxury real estate, with a sophisticated digital presence and a footprint in many of America’s most important markets,” said Inna Finkelstein, SVP of Partnerships at Smartify. “Our partnership creates an opportunity to extend that brand beyond the digital experience and the brokerage office, connecting The Agency with consumers across a broader network of premium physical touch points where they live, shop, and move throughout their day.”

Smartify’s digital media platform serves both commercial and residential real estate, creating new opportunities for property owners and operators to enhance their environments, engage audiences, and unlock the media value of their real estate assets. Brokerages leveraging Smartify’s platform include First Team Real Estate, Seven Gables Real Estate, West + Main, The Keyes Company, Compass, and The Corcoran Group. 

About Smartify Media

Headquartered in Miami, Florida, Smartify Media Inc. (Smartify) is a premium digital out-of-home and retail media company connecting brands with consumers where they live, work, shop, and transact. Its third-party audited and verified network provides access to premium audiences within brand-safe Smartify MainStreet™, Smartify Marketplaces™, and Smartify Everyday Commerce™ environments through programmatic, direct, and hyperlocal advertising. Smartify’s AI-enabled technology integrates financial and operational data with historical performance insights and real-time signals to scale and standardize operations, enhance advertising precision, and optimize media monetization — increasing audience reach and campaign effectiveness for brands while driving recurring revenue for its partners. Learn more at smartifymedia.com.

About The Agency

The Agency is a global, luxury real estate brokerage representing clients across residential, new development, resort, and vacation rental markets worldwide. Since its founding in 2011 by Mauricio Umansky, The Agency has closed more than $104 billion in real estate transactions and grown to more than 190 offices across 17 countries. Consistently ranked among the top brokerages in the industry, The Agency is recognized as one of the fastest-growing boutique luxury real estate brands in the world. Redefining the traditional brokerage model, The Agency fosters a culture of true collaboration, where every client and listing is represented in a shared environment of partnership. Clients and agents alike benefit from the power of a global network and access to a full suite of in-house services, including creative, public relations, relocation, development, core services, and industry-leading technology.

Media Contact

Debbie Williams
SVP of Marketing, Smartify
debbie@smartifymedia.com

Andrea Delgado
VP of PR and Communications, The Agency
andrea.delgado@theagencyre.com

SOURCE: Smartify Media