HomeServices of America announced today it has acquired 1000WATT, a leading strategy, research and creative agency focused on residential real estate. The strategic move will expand the resources available across HomeServices of America’s operating companies and HSF Affiliates, including the Berkshire Hathaway HomeServices franchise network, while further supporting the company’s evolution from a quiet industry juggernaut to a leading voice for consumers and real estate professionals.

Cofounded by Brian Boero and Marc Davison, 1000WATT is an accomplished strategic agency known for creativity, marketing, research and thought leadership in the real estate industry. The acquisition gives HomeServices of America a sharpened voice, a research and content platform that can be leveraged across its enterprise and franchise network, and a proven creative team that will bring a new layer of consumer intelligence, strategy and marketing services to HomeServices companies and HSF Affiliates.

“1000WATT has spent nearly two decades inside this industry, working with hundreds of companies and developing a perspective and skill set that is difficult to replicate,” said Chris Kelly, President and CEO of HomeServices of America. “Bringing this team and the research platform they’ve built inside HomeServices gives us an extraordinary combination of industry knowledge, research, strategy and creative talent to help us further execute our vision of a Complete Real Estate Experience.”

Boero will serve as Chief Marketing & Strategy Officer and Davison as Chief Creative Officer of HomeServices of America. The entire 1000WATT team will join HomeServices, bringing together professionals across strategy, research, copywriting, design, creative development, project leadership and marketing.

The move follows several substantial new developments at HomeServices of America this year, including the launch of the OnePoint brand, which 1000WATT helped lead, the rollout of a unified technology platform across its entire network, and the addition of mortgage servicing to its ecosystem.

For HomeServices of America, serving consumers in a real estate transaction has always been about offering a complete experience from beginning to end — one that is led by people and supported by technology. The addition of 1000WATT’s creative and strategic acumen, consumer research and industry thought leadership will further advance that vision while creating new capabilities to support HomeServices companies, HSF Affiliates and the Berkshire Hathaway HomeServices franchise network.

“HomeServices of America has built something singular: a scaled national enterprise that includes brokerage, a wholly-owned top-25 mortgage lender, a 50-state title footprint, a nationwide insurance company, and now mortgage servicing.” said Brian Boero, Co-Founder of 1000WATT. “We’ve seen that unique structural advantage come alive in the past year working with Chris and the HomeServices team, and can’t wait to bring all of our energies to bear on an effort of this reach, scale and ambition.”

HomeServices intends to fully leverage 1000WATT’s capabilities, research and content across its companies and through HSF Affiliates and the Berkshire Hathaway HomeServices franchise network, helping leaders and agents better understand changing consumer expectations, agent sentiment and opportunities in their businesses and markets. “What made this deal especially compelling for us is that we have had the opportunity to work with so many HomeServices of America companies over the years,” said 1000WATT Co-Founder Marc Davison. “We know their markets. We know their cultures. We know many of their people. We now have the opportunity to work with them to magnify their individual and collective brand power.”

“This acquisition, along with all of the initiatives we’ve launched this year, marks a moment of massive opportunity to truly redefine the real estate experience and offer consumers a solution that balances skilled people with helpful technology,” Kelly said.

About HomeServices of America

HomeServices of America is the trusted backbone of real estate’s most complete ecosystem. Its OnePoint solution connects every part of the homeownership journey, delivering what consumers value most: guidance from people they trust. Led by a local real estate agent, services spanning brokerage, mortgage, title, and insurance operate as one connected team – working in sync to deliver greater confidence, speed, and simplicity at every step. Through HSF Affiliates LLC, HomeServices of America operates the Berkshire Hathaway HomeServices real estate brokerage franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. Information about HomeServices is available at www.homeservices.com.

About 1000WATT

Founded in 2007 by Brian Boero and Marc Davison, 1000WATT has worked with and advised hundreds of companies across residential brokerage, franchising, MLS, real estate technology, mortgage, title and other segments of housing. Its work spans strategy, research, brand positioning, identity, creative, design, communications and marketing. Through its agency work, original research, industry commentary and events, 1000WATT has built a platform focused on helping housing companies challenge convention, better understand agents and consumers, and create meaningful differentiation.

© 2026 HOMESERVICES OF AMERICA

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