Strategic relationship gives Navigator members preferred access to senior living marketing expertise built to fill units, not just lower costs. 

PARSIPPANY-TROY HILLS, N.J., Oct. 19, 2026 /PRNewswire/ — Navigator Group Purchasing and Experience Fresh today announced a strategic relationship designed to help senior living operators strengthen financial performance through both operational efficiency and occupancy growth. 

For more than 30 years, Navigator has helped senior living operators strengthen financial performance by reducing costs, improving operations, and optimizing purchasing. Experience Fresh brings expertise in occupancy growth, census development, brand strategy, and demand generation. Together, the organizations help members address both sides of the financial equation: controlling costs and growing occupancy. 

Navigator members gain national contract strength without giving up the distributor relationships that work for them, along with dietitians, culinary consultants, and field specialists on site who conduct operational and menu reviews that turn purchasing decisions into savings that can be reinvested in resident care. A single culinary consultation identifies an average of 15% in savings. 

Built for senior living, Experience Fresh helps operators generate inquiries and turn them into move-ins through brand and website development, paid search and digital advertising, content and photography, and performance reporting that tracks every stage from qualified lead to tour to move-in. Its senior living campaigns have delivered a 3X return on ad spend. 

“An empty unit costs an operator more than anything on their order guide, and no amount of purchasing discipline fixes that,” said Aaron Kimbrough, Vice President of Sales, Navigator Group Purchasing. “Our members have always relied on us to reduce costs and improve operations. Experience Fresh lets us go to work on the other side of the equation, with preferred pricing and a partner who knows how families actually search, compare, and choose a community.” 

Under the agreement, Experience Fresh becomes Navigator’s preferred marketing services provider, giving members preferred pricing, priority access, and a defined program structure built specifically for senior living operators. 

“The senior living industry needs partners who understand both the resident journey and the realities operators face every day,” said Brett Arndt, Founder, CEO, Experience Fresh. “Together with Navigator, we’re making it easier for providers to access the tools, expertise, and strategies that can help drive occupancy growth and measurable business results.” 

The relationship reflects Navigator’s continued commitment to expanding the value it delivers to members. By combining Navigator’s purchasing and operational expertise with Experience Fresh’s growth and marketing capabilities, members gain access to resources that support both margin improvement and top-line growth. 

Navigator members can request an introduction through their Account Executive or contact memberengagement@navigatorgpo.com. 

About Navigator Group Purchasing 

Navigator Group Purchasing is the nation’s largest full-service group purchasing organization dedicated exclusively to senior living. Navigator partners with operators across the country to deliver purchasing savings, operational support, analytics, consulting services, education, and strategic solutions designed to improve resident outcomes and organizational performance. Navigator is part of Managed Health Care Associates, Inc. (MHA). 

About Experience Fresh 

Experience Fresh is a full-service, vertically integrated marketing agency built for senior living, with supporting expertise in aging technology and hospitality. Its team of more than 35 in-house specialists across strategy, creative, and digital supports hundreds of communities nationwide, connecting brand, digital, and technology to measurable occupancy outcomes. Learn more at experiencefresh.com.

Mike Dimmick, mdimmick@mhainc.com

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SOURCE Managed Health Care Associates, Inc.